Built by someone who walked in your boots
CalendarFlow was founded by Aaron Stoller to give home service business owners a fully hands-off system that fills their calendar with booked jobs, without requiring the owner to approve another ad, chase another lead, or return another after-hours call.
We work exclusively with plumbers, HVAC companies, electricians, cleaners, landscapers, and roofers. That's not a marketing line. It's the only kind of business we accept.
Aaron Stoller
Founder, CalendarFlow
Why CalendarFlow exists
Before CalendarFlow, I ran AJS Consulting, where I worked one-on-one with home service business owners on their marketing and growth. Plumbers, HVAC companies, electricians, cleaners, landscapers, roofers. Different trades, different markets, different personalities.
But every single one had the same core problem.
The owner was the bottleneck in their own growth.
They were approving every ad creative. Reviewing every lead. Returning every call that came in after hours. Writing every follow-up text. Chasing every quote that hadn't closed. Their "marketing system" was really just them, working longer hours to feed a machine they couldn't step away from. And the second they tried to step away? Bookings dropped.
The consulting advice I was giving (better ad copy, tighter targeting, cleaner funnels) helped. But it didn't fix the real problem. The owner was still in the loop. They were still the ceiling.
So I built CalendarFlow around a single thesis: if the owner has to touch it, we haven't built it right. Lead generation runs without them. The AI receptionist answers calls and books jobs without them. Automations follow up, confirm, and upsell without them. Their calendar fills. Their life opens back up.
That's why the guarantee is what it is: 10 booked jobs in your first 30 days, or you don't pay. No long-term contracts. If the system actually does what it claims, we shouldn't need to lock anyone in.
Ambitious goals deserve ambitious partners
I love partnering with home service business owners chasing their most ambitious goals. Your calendar isn't just bookings. It's the life you're building for your family, the crew you want to hire, the territory you want to own. CalendarFlow exists to help you get there, hands-off.
Ambitious goals
Doubling revenue, adding a second crew, owning your territory, finally taking a vacation. Whatever your version of ambitious looks like, that's the number we're working toward.
True partnership
You are not a ticket number or a monthly retainer. We win when you win, which is why the guarantee exists and why there are no long-term contracts to trap you.
Measurable results
Booked jobs. Booked calls. Booked revenue. Every part of the CalendarFlow system is wired to a number you can see in your calendar, not a dashboard vanity metric.
Four principles behind every decision
These aren't posters on a wall. They're the rules we use when we argue about a feature, a guarantee, or whether to take on a client.
Hands-off by design
If the owner has to touch it, we haven't built it right. Every workflow (ads, call answering, follow-up, booking) runs without owner involvement, full stop.
Guarantee-backed results
10 booked jobs in your first 30 days or you don't pay. No long-term contracts. If we can't deliver, we don't deserve your money.
Home service exclusive
Plumbers, HVAC, electricians, cleaners, landscapers, roofers. That's it. We know the margins, the seasons, and the objections because we don't work outside the category.
Owner-empathy first
Every workflow is designed from the owner's kitchen-table perspective: the calls you don't want to return, the hours you don't want to trade, the decisions you shouldn't have to make.
What Operators Say About Working With Us
CalendarFlow serves plumbing, HVAC, electrical, cleaning, landscaping, roofing, and pool service operators across the US.
"Calendarflow helped me create one of my businesses platforms! If it was not for them I would never have a successful business!! Thank you for everything, I recommend them highly."
Steve Pellach
Owner, Pure Choice Pools
Frequently Asked Questions About CalendarFlow
Everything you might want to know about the company, the founder, and how CalendarFlow works.
See How We'd Fill Your Calendar
We'll show you exactly how we'd hit 10 booked jobs in your first 30 days, with a free live demo of the AI receptionist on the call.
No credit card. No commitment. A CalendarFlow strategist (and your AI receptionist) will reach out within minutes. We practice what we preach.
Our Guarantee
10 booked jobs in your first 30 days, or you don't pay. CalendarFlow is that confident in our system.